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Listen "From Sustainability to Survival with Jennifer Goddard"
Episode Synopsis
What happens when life throws you a crisis that pulls you out of your business overnight? In this powerful episode, Victoria Collier sits down with Jennifer Goddard, CEO and co-founder of Integrity Marketing Solutions, to share how she faced a rare, aggressive cancer diagnosis—and how her business not only stayed afloat, but thrived without her. This isn't theory. It's real-life proof of why systems, culture, and succession planning matter. 3 Key Takeaways Systems Save Businesses: Documented processes and SOPs gave Jennifer's team the roadmap they needed to operate and even expand without her daily involvement. Culture is Everything: A strong, values-driven team culture allowed her staff and family to step up with confidence and lead effectively. Crisis-Proofing Matters: Whether through health issues, unexpected absences, or other life events, planning for continuity is not optional—it's essential. About Our Guest Jennifer Goddard is the CEO and co-founder of Integrity Marketing Solutions, a digital marketing agency serving estate planning and elder law attorneys nationwide. With more than 30 years in business, Jennifer has built her firm on a foundation of integrity, innovation, and client service. She is also the host of The Marketing Lawcast and a passionate advocate for business resilience and succession planning. Jennifer's story of overcoming cancer while her business thrived is a testament to her leadership, her team, and her unshakable belief in living with purpose. The Marketing Lawcast https://podcast.marketinglawcast.com/1806835/episodes Connect with Jennifer Goddard https://imsrocks.com/ We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/
In God we trust