ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Cubitts - Building a brand focused on 'precision with soul' "
Episode Synopsis
This week, we’re joined by Charlie Humphries, Head of Brand at Cubitts, the modern spectacle makers. We covered a lot in this chat; the history of spectacle-making and the role of the NHS in defining the category as well as discussing those iconic Specsavers ads and what’s wrong with them. But mostly we talked about the power of brand and how for them, utilising the beauty of the English language is fundamental to bringing their brand to life. Hosted on Acast. See acast.com/privacy for more information.
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