Discover why identifying the missing processes for other businesses is an opportunity that service-based business owners can miss and how Joel invested his time to build a delivery process that set him and his team up as the go to experts in an uncontended niche. Joel Klettke is the Founder of Case Study Buddy a specialized team who help B2B brands capture, share and cash in on customer success stories. He is  also a sought after conversion copywriter for SaaS and B2B, having served clients like Hubspot, WP Engine and Scott’s Cheap Flights. On this episode of Small But Mighty Agency: 10:08: What is the the value of being in a deep niche and why it’s the opposite of limiting14:46: Using one simple marketing strategy to grow both his businesses 16:44: The power of defining and articulating his process to exponential growth19:53: Why he thinks of his company as a powerful process masquerading as a company 20:43: How he went through “the muck” to figure out what works30:13: The catastrophic failure of hiring 10 people into his business and why it failed32:10: Why people who are good at their craft have a difficult time stepping into the manager role and building a team for their business 34:57: How he decided on the right partner for his business and perspectives on partnerships Show Links:Case Study Buddy WebsiteLinkedIn: Joel KlettkeTwitter: Joel KlettkeThis episode is brought to you by the FREE Strategic Connections RoundtableJoin the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive.That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you canMake connections easierShare what your business offersDiscover new resourcesAnd have an opportunity to mastermind a challengeSave your free seat right hereNow it’s time to build your Small But Mighty AgencyThanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.Listen on AppleListen on Spotify

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