What does niching down mean? It’s about narrowing down your business to appeal to a very select group of customers or clients.Initially people find this counterintuitive - they want to appeal to MORE people - after all, more people = more sales, right?Well, not necessarily.By serving a small but extremely connected customer base, you can experience strong and (here's the key) more ALIGNED growth with your business.In this episode, we talk about:The benefits of niching down and how it can serve you and your businessHow Kalina grew her business by developing a very specific nicheWhy you should focus on the smallest viable audience (and a breakdown of how to do it)How niching down removes the pressure of having to make everyone happyand more!Press play to learn more about this small but powerful shift you can implement in your business and grow  🌿

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