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Listen "How to Differentiate Your Content from AI (Bonus EP5)"
Episode Synopsis
The best social sharing snippet from this interview is by far... "Don't sound like you've swallowed a thesaurus."
In this episode of the Small Business Sweet Spot, my copywriter, Rose Crompton, shares about the intricacies of creating unique and engaging content for small businesses. Rose shares her journey from journalism to digital marketing and highlights the transition in blogging from SEO-focused content to creating genuinely engaging, original content that resonates with readers.
She emphasizes the importance of original stats, quotes, and avoiding cliches to differentiate content from the AI-generated or content mill churn. Rose also touches on the shift toward quality and accountability in blogging, akin to journalistic standards, spurred by search engine updates like Google's 'Helpful Content Update'. The episode concludes with Rose's perspective on using AI as a tool to enhance writing rather than replace human creativity and insight.
00:00 Welcome to the Small Business Sweet Spot 00:32 Special Guest Introduction: Rose Crompton, The Copywriting Expert 01:03 Rose Crompton's Journey and Expertise in Copywriting 03:41 The Evolution of Blogging and Content Creation 06:37 Differentiating Content in the Age of AI 18:24 Practical Tips for Elevating Your Content 29:11 Predictions and Final Thoughts on Content Creation 30:46 Closing Remarks and How to Connect
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here
🗞️ Newsletter - Digital Marketing Takeaway
If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.
In this episode of the Small Business Sweet Spot, my copywriter, Rose Crompton, shares about the intricacies of creating unique and engaging content for small businesses. Rose shares her journey from journalism to digital marketing and highlights the transition in blogging from SEO-focused content to creating genuinely engaging, original content that resonates with readers.
She emphasizes the importance of original stats, quotes, and avoiding cliches to differentiate content from the AI-generated or content mill churn. Rose also touches on the shift toward quality and accountability in blogging, akin to journalistic standards, spurred by search engine updates like Google's 'Helpful Content Update'. The episode concludes with Rose's perspective on using AI as a tool to enhance writing rather than replace human creativity and insight.
00:00 Welcome to the Small Business Sweet Spot 00:32 Special Guest Introduction: Rose Crompton, The Copywriting Expert 01:03 Rose Crompton's Journey and Expertise in Copywriting 03:41 The Evolution of Blogging and Content Creation 06:37 Differentiating Content in the Age of AI 18:24 Practical Tips for Elevating Your Content 29:11 Predictions and Final Thoughts on Content Creation 30:46 Closing Remarks and How to Connect
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here
🗞️ Newsletter - Digital Marketing Takeaway
If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.
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