LISTEN TO THIS EPISODE IF YOU ARE UNSURE HOW TO TACKLE THE UPCOMING HOLIDAY SEASONIn this holiday game plan episode, I’m breaking down how I prepare product-based brands for their most profitable season. Without panic launching, discounting too deep, or drowning in “should I…?” decisions. I’ll walk you through the biggest mistakes I see every year, how I adapt messaging for gift buyers, and the strategic questions I use with clients to decide what to launch (if anything), what to promote, and how to pace email + social so you cut through the noise instead of adding to it.Whether you’re debating bundles, gift sets, inventory, or promos, this episode gives you a practical, prioritized roadmap you can implement now. So October warms up your audience and November/December convert.What You’ll Learn in This Episode:The #1 mistake most small businesses make going into the holidaysWhy hero products often outperform “new launches” in Q4How to shift your messaging for gift buyers (and why it matters)Easy promo ideas that drive sales without slashing profitHow to prep your audience in October so they’re ready to buy in November and DecemberA simple checklist to keep your marketing, inventory, and systems holiday readyTimestamps:00:00 Introduction and Holiday Season Challenges00:55 Understanding the Holiday Season's Importance03:25 Common Mistakes and Strategic Questions08:56 Adapting Marketing and Messaging for Gift Buyers19:26 Preparing for the Holiday Season: Key Strategies25:29 Final Thoughts and Encouragement📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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