LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED WHAT’S NEEDED TO START RUNNING ADS“Should I start ads now… or wait?” It’s one of the most common questions I get and one that can make or break your business.In this episode, I answer a listener’s question about whether it’s smarter to dive into paid ads right away or focus on organic growth first.I share why organic marketing is always the foundation, the benchmarks I look for with my clients before giving the green light on ads, and how you can tell if your business is actually ready to pour fuel on the fire.By the end, you’ll know exactly what to check in your marketing and sales process before spending a single dollar on ads. So you can protect your cash flow and maximize ROI when you do invest.What You’ll Learn in This Episode:The key differences between paid ads and organic marketing (and why it matters)How to decide whether ads or organic should come first in your growth strategyThe benchmarks I check before recommending ads to any clientWhy organic marketing acts as the “home base” of your business (even if you plan to run ads)What data points actually tell you you’re ready to spend money on advertisingThe hidden risks of jumping into ads too soon (and how to avoid costly mistakes)Real examples of brands that scaled with ads and the steps they took before turning them onThe role of paid ads in fuelling momentum once your organic strategy is workingTimestamps:00:00 Introduction and Episode Overview00:31 Listener Question: When to Start Ads?01:29 The Importance of Organic Marketing02:08 Foundational Elements Before Running Ads03:02 Key Metrics for Ad Readiness04:24 Organic Marketing as the Home Base05:54 Ensuring Conversion Before Ads06:33 Community Engagement and Support13:52 Final Thoughts and Encouragement📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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