Ilana shares her journey from working in Jewish nonprofits and as a marketing director to starting her own business, driven by her passion for writing and her concern about the potential loss of personal histories during the COVID-19 pandemic. She discusses the challenges and rewards of transitioning into entrepreneurship, emphasizing the importance of authenticity, learning through trial and error, and maintaining a personal connection with clients. Ilana also highlights the significance of sharing life stories, including difficult moments, as they foster deeper connections and impart valuable lessons to future generations. Ilana affirms that every life is unique and worth documenting while sharing her experience as an entrepreneur. About Ilana:Ilana Sinclair, the founder of Capture Your Story, is on a mission to ensure that every individual has the chance to preserve their most cherished memories and messages for future generations. With a boundless curiosity, Ilana delves beneath the surface to understand the essence of each person's unique journey and the experiences that have shaped them. In 2010, Ilana and her family made the bold decision to leave behind their comfortable life in Los Angeles and embrace the vibrant complexities of Israel. They embarked on an adventure to fully immerse themselves in this remarkable country, experiencing its beauty and diversity firsthand. When she's not busy ensuring that every precious story is captured with care, Ilana can be found exploring the landscapes of the Holy Land, savoring delicious cuisine, and tending to her garden alongside her friends, family, and their new puppy, Henry. Facebook: https://www.facebook.com/chroniclethestoryofyourlifeLinkedIn: https://www.linkedin.com/company/capture-your-story/Instagram: https://www.instagram.com/capture_your_story_lifestories/ Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:www.relimpact.comInstagram: https://www.instagram.com/relimpactFacebook: https://www.facebook.com/relimpact Episode Chapters:01:33 - Meet Ilana and hear how her business idea grew out of the pandemic.03:47 - How Ilana became an “accidental entrepreneur” and what those early solo days looked like.07:35 - How to make up the gaps that are needed in your business by learning as you go10:32 - The stories we tell ourselves when we’re launching a business and doing something new.15:25- How to create a sense of connection with your clients.16:03 - The importance of sharing your full story - the painful, challenging, vulnerable moments too.19:24 - When is the right time to share your story? Should you even share your story?21:24 - This is how to know if your story is worth sharing.24:10 - One tip for women striving to find and connect with their authentic voice in business.
EPISODE CREDITS:Produced, edited and mixed by Pod2GoMusic from #Uppbeat by Infraction (Tropic of Life)License code: SAZGVKPQTBNJEMWC

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