What does it really mean when someone says, "That's not fair"? In this episode, we explore how perceptions of fairness are often shaped by limited information, short-term thinking, and unspoken fears.You’ll learn how to move beyond surface-level objections and build deals that feel fair and balanced to everyone involved. By listening closely, understanding the other party’s values and concerns, and speaking their language, you can create agreements that reduce fear, align with their goals, and deliver real value.If you want to build stronger partnerships and more successful business relationships, this episode will show you how to turn fairness from a roadblock into a tool for connection and progress. Watch now.

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