Are you doing things differently, or just doing what everyone else is doing? In this episode, we explore how breaking away from industry norms can open the door to better customer experiences and greater business success.You'll hear real-world examples of business owners who challenged the standard way of doing things and won. From a painting company that moves furniture for clients to the gym that actually makes membership convenient, this episode is packed with stories that show how customer-focused innovation creates real value.Learn why bucking the trend isn't just bold. It's smart. Find out how asking the right questions and rethinking "the way it’s always been done" could be your next big advantage.Watch now and start serving customers your way.

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