Most small business owners misunderstand what a brand really is, and it’s costing them trust, referrals, and long-term growth. In this episode, we break down the true meaning of branding and why it's far more than a logo or a friendly face.Discover how your brand is actually the personality of your business, and why consistency across every customer touchpoint — from sales to service to billing — is critical to building trust. Learn how clear brand values not only attract better customers, but also help you hire the right people and reduce internal chaos.If you want customers to trust you, refer you, and come back again and again, you need a brand that speaks for you, even when you're not in the room.Watch now and start building a brand that builds your business.

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