What if your business could grow during a downturn and connect with more of the right customers? In this episode, marketing strategist Scott Aughtmon unpacks two powerful areas: recession survival tactics and smart content marketing.Scott shares insights from over 20 years in the field, including lessons from interviewing 38 top business and marketing experts. He explains what most businesses get wrong during economic slowdowns — and how simple shifts can create serious traction. Then, he dives into the power of content marketing: how to use content strategically, attract long-term buyers, and build momentum even when sales slow.What you’ll learn:The #1 mistake businesses make in a recessionHow to position your business when the economy dipsContent types that engage, convert, and build authorityWhy storytelling is the secret weapon of smart marketersPractical examples from Scott’s work with brands and experts🔗 Resources Mentioned:💻 Free Membership & Marketing Resources:https://www.directresponsecontentmarketing.com/membership-join/📘 “21 Types of Content We Crave” Infographic:https://www.contentwecrave.com/21-types-of-content-we-crave-infographic/🔗 Connect with Scott on LinkedIn:https://www.linkedin.com/in/scottaughtmon👉 Know a business owner who needs fresh marketing ideas or is worried about the economy? Share this episode with them!

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