What makes a negotiation truly effective? In this episode, we break down strategies from negotiation legends like Stephen Covey, Chris Voss, and Herb Cohen to help you approach every deal with confidence and clarity.Learn how to create win-win outcomes, why “no” isn’t the end of a conversation, and how active listening and empathy can transform your negotiation results. From practical tactics to mindset shifts, you’ll walk away with tools to navigate any negotiation—whether in business or life.Tune in to hear real-world examples, timeless advice, and the importance of “walking a mile in someone’s shoes” before making your next deal.

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