Your brand isn’t just your logo, colors, or font choices — it’s your business’s personality. In this episode of Small Business Big Visibility, we dive into what a brand truly is and why it’s the foundation for building real, lasting customer trust.Learn how your brand voice, tone, and consistency shape every customer interaction — and why protecting your brand identity is critical for growth. Discover how to avoid the common mistake of confusing or losing customers by creating a clear, authentic, and reliable brand presence at every touchpoint.If you’re ready to build a brand that people recognize, trust, and love — even as your business grows beyond you — this episode is your starting point. Listen now!

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