What if the reason your business isn’t growing… is you?In this episode of Small Business, Big Engine, host Grant Fisher sits down with Jordan Eaton, the founder of Boss Assistants, to talk about one of the most common reasons small business owners stay stuck: trying to do it all.Jordan built Boss Assistants after seeing too many entrepreneurs crumble under the weight of admin, client work, and everything in between. Her agency helps business owners get out of the weeds and back into their zone of genius through a mix of virtual assistant support, automation, marketing help, and system design.Whether you’re burning the candle at both ends or wondering when it’s finally time to ask for help, this episode gives you real talk and practical strategies to stop being the bottleneck in your business.How to know when it’s time to hire a VA (before you burn out)The biggest mindset shift you need to delegate effectivelyWhat “conscious delegation” means, and why it worksWhy Jordan hires only full-time employees (not freelancers)The red flags she looks for when choosing clients (yes, she interviews them)How Boss Assistants onboards clients fast without sacrificing qualityCommon delegation mistakes that cost business owners time and moneyWhere AI fits (and where it doesn’t) in building a sustainable businessThe ROI of virtual assistants, from inbox management to lead generationHow to keep the human touch in a digital-first, remote-work worldJordan Eaton is the founder and CEO of Boss Assistants, a Canadian-based agency serving small business owners across North America. Her team of full-time virtual assistants and marketing professionals helps entrepreneurs build businesses that support their lives, not consume them. With a background in executive support and firsthand experience with entrepreneurial burnout, Jordan now helps others reclaim their time, reduce their stress, and scale more intentionally.Boss Assistants supports clients with everything from inbox cleanup, calendar management, and customer service, to social media, podcast editing, and lead gen, without the complexity of managing freelancers or hiring full-time staff on your own.If your inbox is out of control, your calendar is packed with low-leverage tasks, and your stress levels are spiking, this conversation is your sign: you don’t have to keep doing it all yourself.Jordan breaks down the exact process her team uses to integrate with new clients quickly, create calm out of chaos, and help founders regain creative focus. This isn’t a conversation about fluffy mindset. This is about building systems that free you up so your business can scale without you working 24/7.She also shares how she’s navigating the rise of automation and AI tools, and where the human touch still matters most in virtual support.Website: https://bossassistants.comLinkedIn: https://www.linkedin.com/in/jordan-eatonIf this episode gave you something to think about—or made you breathe a little easier, please leave a 5-star review wherever you’re listening. It helps more small business owners find the show and build their own powerful engines.

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