Listen "The Art of Experience - How to Make Your Brand Unforgettable - Brady Lowe - Taste Network"
Episode Synopsis
How Brady Built a $2M+ Agency With No Full-Time StaffBrady shares the evolution of Taste Network, which started in 2002 with wine and cheese pairings and scaled into a multi-city culinary festival that brought together chefs, farmers, winemakers, and food lovers in an entirely new way.You will learn how he:Turned relationship equity into his main growth strategyBuilt community through story-driven eventsScaled Cochon555 into a 20-city tour with more than 20,000 attendees per yearExited the event business and shifted into systems consulting and AI-powered coachingWhy Storytelling Beats Branding Every TimeBrady explains why people connect with narrative over names."Narrative is still king."He breaks down how crafting a meaningful story—not just for your product, but for your audience—is the fastest path to resonance, referrals, and retention.The Offset Strategy: High-Impact Events Without High BudgetsBrady shares one of his most effective and repeatable strategies for producing high-quality events without breaking the bank. Known as The Offset Strategy, it is rooted in building long-term relationships with aligned vendors instead of short-term sponsorships with random brands."I only included products I’d want in my own house."It is a playbook for building brand integrity and curating experiences that feel cohesive and memorable.AI Adoption for Operators: Why It MattersBrady compares avoiding AI today to refusing the internet in 2002.We talk about:Why founders need to engage with AI dailyHow ChatGPT can replace clunky internal meetings and reportsA simple weekly AI reflection ritual that drives team clarity and alignmentHe introduces a 3-question system he uses with his team every Friday:1. What were my highs and lows this week?2. What can I do to radically increase revenue?3. What can I do to radically increase accountability?This is a practical and fast habit that can work for nearly any kind of business.Brady also breaks down Accelerator, his white-labeled CRM ecosystem built on GoHighLevel, designed for hospitality, creative, and service-based entrepreneurs.Accelerator integrates:CRM and pipeline trackingFunnel and landing page buildersMulti-channel messaging and engagementAutomated review generation and email/SMS marketingFully built websites with connected automationsQuotes from this episode"If you are still managing customer touchpoints in spreadsheets or disconnected tools, this part of the episode will give you the systems-level thinking you need to modernize.""If you’re not using AI first, you’re already falling behind.""You can’t throw an epic event if you’re cheap. But you don’t have to go broke if you build the right relationships.""It’s like walking into a restaurant and the hostess doesn’t even look at you. That’s what ghosting your audience feels like.""I want to scale from a lazy $2M to a focused $10M, and I want to take 100 people with me.""Your business needs a North Star. If you don’t have one, you’ll burn out chasing tactics."Who this episode is for:Small business owners who want to scale with purposeMarketing professionals looking to connect more deeply with their audienceEvent planners and brand builders searching for smarter systemsCreative entrepreneurs navigating how to apply AI in their workflowCoaches, consultants, and service providers ready to operationalize growthAnyone building a business with clarity, systems, and a missionResources Mentioned in This EpisodeTaste Network: https://tastenetwork.comAccelerator CRM PlatformNext10 Coaching ProgramChatGPT (for team engagement, weekly check-ins, and playbooks)GoHighLevel (the software foundation behind Accelerator)How to Connect with Brady LoweWebsite: https://tastenetwork.comInstagram: @bradylowe75LinkedIn: linkedin.com/in/tastenetwork
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