In Part 2 of our Deckers Outdoor (NYSE: DECK) breakdown, we dive into the company’s wild transformation from 2003 to 2024—highlighting how a near-death sandal brand evolved into a $30B powerhouse behind UGG and Hoka.Inside:The 10,000% stock return from 2004 to nowThe $1.1M Hoka acquisition that became an $11B rocketUGG’s rise via Oprah, scarcity, and sheep dramaWhy Deckers always fights hardest when it's downA buyback strategy that would make Buffett proudWhat history suggests about Deckers' next big brandIf you like investing case studies, turnaround stories, or shoes that feel like clouds—you’re in the right place.Join the Skippy and Doogles fan club. You can also get more details about the show at skippydoogles.com, show notes on our Substack, and send comments or questions to [email protected].

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