In this episode, we dive into the realm of clear beauty - a fresh perspective on skincare transparency that goes beyond just product formulations. I unpack the shift from 'clean beauty' to 'clear beauty,' highlighting its emphasis on honesty, trust and ethical practices. "Clear beauty" is a much-needed movement centered around transparency and empowering consumers with the knowledge they need to make informed choices (ultimately leading to rebuilding consumer trust in the industry!)Clear beauty isn't a marketing gimmick - it should set the future standard for integrity of the beauty industry and consumer confidence.Here's what we're covering:What's currently SO wrong with the cosmetics industryThe biggest perpetrator of lack of transparencyWhy we need to shift the focus from clean to clear beautyWhat clear beauty stands for (and against)What you can do to embracing the era of clear beautySHOW LINKS: Blog – How to make compliant sustainability claims (& avoid greenwashing)Podcast - An open and honest conversation about fearmongering and misinformation in the skincare world – with Candice Sangster, Sanctyouary BeautyLet's connect on Instagram - @skincarebusinessfoundations

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