In this episode, host Lexi Benitez sits down with Jennifer Williams, founder of St. Louis Closet Co., for a behind-the-scenes look at building a thriving business rooted in organization, design, and personality.Jennifer shares how social media transformed her company’s visibility, the role of aesthetics in functionality, and how she fosters a brand culture that customers connect with. Whether you're a design enthusiast, entrepreneur, or just tired of messy closets, this episode offers inspiration and practical insights.Topics Covered:The origin story of St. Louis Closet Co.How Instagram helps shape their brand identityThe importance of photos in design marketingBalancing creativity with customer needsThe process behind custom closet solutionsGuest Info:Jennifer WilliamsFounder, St. Louis Closet Co.Website: stlouisclosetco.com Linkedin: linkedin.com/company/saint-louis-closet-co/ Facebook: facebook.com/stlouisclosetco Instagram: https://www.instagram.com/stlouisclosetco/NEW SINCERELY, SELF WEBSITE: sincerelyselfpodcast.comGet some EvryJewels with a discount:https://evryjewels.com/?ref=alexisbenitezvtnUse code:ALEXIS889 for $$$ off🤍Check out my Hollister Favs:https://community.hollisterco.com/s/sincerelyselfIf this episode encouraged you, please:Subscribe on Apple Podcasts, Spotify, or wherever you listen.Leave a ★★★★★ review to help others find us.Connect with me on Instagram or Tiktok @sincerelyselfpodcast and let me know which action item you’ll take this week!

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