Language is such an incredible tool. In business, we use it to communicate how we can serve our clients. But, there are so many byproducts of language that, if understood, can give YOUR company a competitive advantage.Tune in to hear the connection between your choice of words in marketing and sales to your clients emotions and buying habits.Coach Jess gives you 2 ways to apply this today:1. Practice "Cross-pollination" of the language and ideas that live outside your specialty/industry.2. Expand your vocabulary. Experiment with it as long that it passes these 2 filters:It creates the emotional response you want in your client/audience.It feels authentic to YOU. This experiment is designed to deepen your personal brand, not dilute it to be more palatable.Come chat with Jess on Instagram: @whatshappyningwjessSet up a free 20 Minute Mini-SessionOther ways to work with Jess - www.whatshappyning.comWant the emails people are printing to hang on the fridge? Get in on Friday Feels.Don't forget to subscribe, rate and review (so I can get to know you, ya awesome listener you!)Mentioned in this episode:Fun Money Redirect

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