Before you spend your hard-earned money on marketing, it's crucial to have a plan in place. This discussion will explore the difference between marketing strategy and tactics. Think of strategy as the big plan for your marketing efforts, much like a sports team's season plan. It involves setting goals, whether it's winning a championship, securing a mid-table finish, or avoiding relegation. Tactics, on the other hand, are the specific actions you take during the game to score points, prevent the opponent from scoring, and ultimately win.A common mistake is leaping into tactics without a clear strategy. This often leads to last-minute panic and haphazard marketing attempts, such as hastily posting on social media without a plan. To illustrate the power of a marketing plan, consider staying connected with your existing clients. Using automation, like sending regular emails, you can create a consistent flow of work. This approach integrates software, such as accounting, job management, and email marketing, with a tool like Zapier to automate tasks based on specific triggers. It may seem complex, but there are simpler ways to set up this system, mainly if you use specific software like ServiceM8 and MailChimp. The benefit of automation is that it operates in the background, reducing the need to panic during slow work periods.Softwares mentioned:Mailchimp - https://mailchimp.com/Mailerlite - https://www.mailerlite.com/invite/8e4655ca3ff06Servicem8 - https://www.servicem8.com/au/Zapier - https://zapier.com/ 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

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