“Not everybody wants or needs to be saved.”
“You can’t save everybody.”
“You can only help those who are willing to help themselves.”
I think there are a lot of us (gym owners, trainers and coaches) that hear these statements, but don’t actually believe them. I think there are so many of us out there that chose to pursue a field in fitness and health purely because we wanted to help others in the way that fitness has helped us. The sad reality is many of us forget that what was/is good for us does not always apply to others.
I spend most of my time consumed in thought; thinking of how we can change things to help more people. There are always these questions… How can we attract more people? Often followed by… What can we do to help? And then many times it is… Do people just not care about their health?
The last few days and over the past couple of weekends have been very helpful in giving some direction. The fact is the last few days have helped me reframe these questions. See, it’s not so much about attracting more; rather, it is more about alignment. Here’s what I mean. Not everyone wants or needs to be coached, there are a lot of people out there who have found something they like and enjoy and they do it. Within this segment some have gone the way of creating their own home or garage gym, and there are others who can’t afford this so they make do with what they have. They want more, but it is not in their budget.
So when considering how we can help, it does seem a bit more clear. We can help by trying to reduce or minimize the cost barrier by providing a place with proper equipment and hopefully an environment enriched with other like-minded people.
People do care about their health. Some are willing to pay others to help and guide them, while some prefer to do their own research and find a path that works best for them. We want to provide an option for both. I believe that everyone deserves the opportunity to take care of themselves if that’s what they want to do. We, as trainers, coaches, and gym owners say we want to help others; but, we are only willing to help those who can afford it. How is that helping? When I first opened this gym it was important that we were accessible to all people. Currently we are not. I want to change that.

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