In this episode of Simple Tech Talk, Ceres Brouwer sits down with Rachel Coleman, Co-CEO of ALM Translations, to explore the evolving role of AI in the language services industry. Rachel shares her unique journey, growing up with a translator mother and transitioning from early roles in project management to co-founding a translation business. With over two decades of experience in the field, Rachel provides insights into how AI is reshaping localization and translation, from translation memory systems to advanced lip-syncing technology.The conversation highlights the importance of adapting to rapid technological change while preserving human connection and cultural nuance in localization. Rachel also dives into the challenges and opportunities AI presents for businesses, sharing how ALM Translations has shifted to a consultancy model to support global expansion and cultural relevance for brands. Packed with practical advice, Rachel's story underscores resilience, innovation, and the importance of maintaining quality in an AI-driven landscape.Chapters:00:00 – Introduction to Rachel Coleman and her journey into the translation industry01:04 – Early inspirations: Growing up with language and business in the family02:06 – From graphic design aspirations to project management in translation03:39 – Starting a business from scratch after a corporate layoff06:25 – Taking the leap of faith in entrepreneurship and building ALM Translations09:06 – Navigating challenges and managing reputation in the translation industry11:52 – Scaling the business and implementing a structured model15:53 – How technology transformed the translation industry over the years18:43 – AI's growing influence in translation and cultural consulting22:15 – Shifting from language services to cultural consultancy26:30 – The impact of AI on quality and the future of translation32:46 – Innovations in voice cloning and lip-sync technology for localization36:11 – The importance of human connection and balancing AI with authenticity43:46 – Rachel’s advice to entrepreneurs: Lessons learned in resilience and growth47:11 – Final words of wisdom on making the most of life and taking risksLinks and Resources:Rachel Coleman on LinkedInALM Translations WebsiteCeres Brouwer on LinkedInSimplify Tech Website

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