AI in Marketing: Priscilla McKinney on Creativity, Ethics, and Strategy

19/09/2024 24 min Episodio 10
AI in Marketing: Priscilla McKinney on Creativity, Ethics, and Strategy

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Episode Synopsis

In this episode, we engage in an inspiring conversation with Priscilla McKinney, CEO of Little Bird Marketing and author of Collaboration is the New Competition. Priscilla dives deep into the power of cross-pollination in business and how AI is opening up new ways for creativity and collaboration. The discussion also covers AI's role in strategic decision-making, enhancing marketing efforts, and addressing ethical considerations in the tech world. Learn how AI can serve as a valuable tool to spark ideas, drive productivity, and adapt to the ever-changing business landscape.Chapters:00:08 - Introduction to Priscilla McKinney and her work at Little Bird Marketing01:46 - Priscilla’s journey: from adapting to different cultures to building a marketing empire03:08 - The power of cross-pollination in business and how AI enhances collaboration05:04 - AI’s role in sparking creativity in marketing and business development08:09 - Addressing the ethical implications of AI and bias in marketing10:52 - Why businesses shouldn’t wait for AI to be perfect before adopting it12:27 - How Priscilla personally uses AI in her day-to-day life15:19 - Future trends: AI's impact on marketing and market research18:13 - The evolving role of AI in enabling data analysis and enhancing productivity20:52 - The future of work: how AI will displace some jobs but create new opportunities22:11 - Priscilla’s advice for entrepreneurs: the importance of networking and cross-disciplinary connectionsLinks and Resources:Priscilla McKinney on LinkedinLittle Bird Marketing WebsiteTaran Agarwal on LinkedInSimplify Tech Website

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