Welcome to Silk Logic’s Small Business Daily Podcast! I’m Alex, and today we’re diving into how AI is transforming business for the holiday season, plus a game-changing tool for video marketing, and a steep upgrade for e-commerce shipping. Let’s jump right in.

First up, it’s official—twenty-twenty-five is the first truly AI-driven holiday shopping season. BrightEdge reports a staggering seven hundred and fifty percent jump in referrals to online stores from AI tools like ChatGPT and Perplexity compared to last year. Picture this: shoppers now use AI not just for inspiration, but for everything from comparing electronics to planning grocery runs. In groceries, AI-powered guides grew their search presence by nine hundred percent! For business owners, this means optimizing your content for both Google and AI search assistants is no longer optional—it’s the fast lane to new customers.

Now, let’s talk about making your brand stand out with video. Ever wish you could turn blog posts or pro

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