Relaunching Websites: SEO Strategies for a Smooth Transition

08/06/2023 35 min
Relaunching Websites: SEO Strategies for a Smooth Transition

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Episode Synopsis

Are you ready to level up your website relaunch game? We've got you covered with advice on search engine optimization, content migration, and promoting your strongest content while ditching the old, low-performing stuff.We also tackle the nitty-gritty of optimizing URL structures and redirects for a seamless transition. You'll learn how a short URL base can work wonders and why preparing for potential future restructures is essential.Finally, we share SEO housekeeping tips, explore the significance of having a well structured sitemap and discuss tracking 404 requests, core web vitals, and accessibility issues.Highlights00:00 Intro00:36 Overview01:13 Strategy #1: Content Migration08:05 Strategy #2: Slugs19:06 Strategy #3: Redirects25:41 Strategy #4: Google Search ConsoleLinksFranz Enzenhofer's SEO book: https://www.fullstackoptimization.com/a/understanding-seoGoogle Search Console: https://search.google.com/search-consoleRedirection plugin: https://wordpress.org/plugins/redirection/Yoast plugin: https://wordpress.org/plugins/wordpress-seo/More from BleechBlog Posts (WordPress Development)Flynt (WordPress Starter Theme)VRTs (Visual Tests for WordPress)Siegfried, deploy! (YouTube Channel)