In this conversation, Edward Antonelli and Jeremy discuss the implications of AI in photography and marketing, particularly focusing on J.Crew's recent use of AI-generated imagery. They explore the historical transition from film to digital photography, the evolving roles within the industry, and the potential future landscape shaped by AI technologies. The discussion also touches on the creative processes involved in using AI, the importance of maintaining originality, and the innovations being introduced in tools like Photoshop.TakeawaysJ.Crew's use of AI imagery marks a significant shift in marketing.The transition from film to digital photography parallels the current AI shift.Creativity remains essential in adapting to new technologies.AI will create new roles in the photography industry.The quality of AI-generated images is improving but still requires human oversight.Photoshop's new AI features aim to streamline creative processes.Understanding AI tools is crucial for modern photographers.Maintaining originality is key to staying relevant in the creative field.Chapters00:00 AI in Marketing: The J.Crew Case Study02:26 The Evolution of Photography: From Film to Digital06:40 The Future of Photography: AI's Role and Job Shifts12:38 AI vs. Traditional Photography: The New Landscape17:50 Creativity in the Age of AI: Embracing Change23:24 Photoshop's AI Innovations: Enhancing Creativity29:19 The Wild West of AI: Navigating New ChallengesJeremy Freeman @JeremyFreemanPhoto - https://www.instagram.com/jeremyfreemanphoto/Edward Antonelli - https://www.linkedin.com/in/edward-antonelli/Shutter & Flow Instagram - https://www.instagram.com/shutterandflowpod/

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