Howard Behar was the president of Starbucks Coffee and author of  "It's Not About The Coffee: Leadership Principles from a Life at Starbucks."Howard shares the foundational principles that propelled his career and significantly contributed to the company's worldwide success. He emphasizes the importance of integrating personal beliefs with one's professional life, advocating that genuine achievement comes from cultivating the human spirit. This approach not only defined his ethos but also became a pivotal element of Starbucks' organizational culture.This episode serves as a powerful blueprint for leadership, underscoring the critical role of consistency and congruence within any entity. Howard offers insight into the recruitment strategies that focus on human values above all and the transformative effect of treating staff with respect and honor. We explore how Starbucks managed to expand its value-driven culture globally without losing the core of its business philosophy. The key to forging a cohesive international presence is not the customization of products but a universal reverence for individuals.Howard also shares several stories that demonstrate the power of simple acts of kindness, such as the memorable tale of Big Jim, a cherished patron whose regular engagements with Starbucks employees made a lasting impact. Learn more about Howard at http://howardbehar.com/For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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