Your STR isn’t underperforming by accident — it’s underperforming because of decisions.In this episode, Chris and E sit down with Mark Lumpkin from STR Cribs, the company behind 500+ STR setups, to break down the real reasons properties fail and what the best operators do differently.If you’re buying, designing, furnishing, or managing STRs — this is a masterclass in thinking like a pro instead of an amateur.Inside this episode:• The biggest mistakes investors make when buying or furnishing STRs• Why “more amenities” isn’t the answer — strategic amenities are• How to work with (and filter out) bad owners• The 80/20 rule for projects, clients, and portfolio performance• Why elite STR teams operate like “SEAL Team 6”• How culture, tension, and standards lead to scale• The future of STR Cribs and Mark’s next business movesGuest Bio:Mark Lumpkin helps investors set up highly profitable STRs all over the country.00:00 – How STR Cribs Started & Grew to 500+ Setups00:04:45 – Why High-Net-Worth Investors Still Make Rookie Mistakes00:09:10 – The Amenities Strategy That Actually Drives Bookings00:13:55 – Institutional Investors vs Mom-and-Pop Operators00:18:25 – The Problem With Owners Who Want to “Test It First”00:22:40 – The 80/20 Rule, Pumpkin Planning & Firing Bad Clients00:27:05 – Sniper vs Machine Gun: How to Focus Your Time as an Operator00:31:30 – The STR Cribs Hiring Philosophy: SEAL Team 600:36:15 – Creating a High-Performance Culture Through Healthy Tension00:41:50 – What’s Next for STR Cribs & Mark’s Personal VisionGuest Link:https://www.linkedin.com/in/mark-lumpkin-84b173142/Get FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/

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