Building The First Black-Owned Baby Registry

21/10/2022 19 min
Building The First Black-Owned Baby Registry

Listen "Building The First Black-Owned Baby Registry"

Episode Synopsis

Tara Darnley is the founder of  Darlyng & Co., an innovative line of baby products and apparel.
Darlyng & Co. is also the first Black-owned baby registry with more than 100 kid’s products and the fastest-growing clean beauty brand with products formulated for locs, Peculiar Roots.
Darlyng & Co. brands are currently sold by retailers such as Amazon, Walmart, Target, Kroger, Sally Beauty, and more.
In this interview, Tara shares:

What inspired her to start the business
How the business was financed initially
Owning ideas and learning how to file a patent
Starting the first Black owned baby registry
Best practices for operating her business effectively
Developing good manufacturer relationships
Growing from a team of two to selling in multiple retailers

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