The challenges and successes of a vegan skincare brandChatting from Cork, hailing from The NetherlandsA brief history of Human+Kind"Building a brand is not designing a logo"Researching and exploring the range, look, and feel took over a yearIn 2010/11 Human+Kind were ahead of the current vegan trendDeveloping a skincare product is a lengthy process. It took 2 years to complete the first product!Testing, testing and more testingYou've got your product, now what's the order volume?Human+Kind migrated from Wordpress to Shopify in 201912 months in, Jeroen talks about the overall experience of Shopify, which is positive.Being able to manage 2 stores from a computer or phone and no site crashes, is a winning formula.Using influencers as a marketing tool to drive salesWhere is Human+Kind selling?Answering the call for  vegan hand sanitiser at the start of the pandemicThe goodwill in Ireland with businesses rallying together to help others when the pandemic hitNew products for Human+KindBeing prepared to compete against the big brandsSponsored By:The Point of Sale StoreRewind.ioLinks:Human+KindMilk Bottle LabsMilk Bottle on Twitter

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