What Blueland Can Do That CPG’s Can’t

Shopify Masters
27/12/2022 34 min Episodio 438
What Blueland Can Do That CPG’s Can’t

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Episode Synopsis

Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other competitors in the space to do the same. In this episode of Shopify Masters, Sarah shares how she and her chemist crafted the formula, found manufacturing partners, and negotiated a deal on Shark Tank.For more on Blueland and show notes: https://www.shopify.com/blog/blueland-building-for-impact
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