How Offering Bundles Doubled Lume Cube's Average Order Value

Shopify Masters
27/04/2021 54 min Episodio 321
How Offering Bundles Doubled Lume Cube's Average Order Value

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Episode Synopsis

You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling Tune in to learn Why they focused on international expansion very early in their business How they manage cash flow when their cash is tied up in inventory How they used bundling to increase their average order value  
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