Verticalization: Why You Should be an Expert in Your Market

Shoot the Moon with Revenue Rocket
15/03/2023 19 min Episodio 126
Verticalization: Why You Should be an Expert in Your Market

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Episode Synopsis

IT Services customers today are expecting experts in their market. IT Service providers should pick one vertical market and be the dominate player in that market, aligning with your technology specialty. When you pick a vertical market you: Narrow your marketing focus to companies that need your services allowing for better leadsBuild referrals and references of like-minded businesses that will recommend your businessConcentrate sales efforts on deals you know you can winSet yourself and your business up for a premium valuation and successful M&A
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