In this episode, I sit down with Marian-Andrei Rizoiu, Associate Professor and head of the Behavioral Data Science Lab at the University of Technology Sydney. Drawing on a three-year research project into the misinformation ecosystem, he reveals that online conspiracies aren't just about false facts. Instead, they meet deep human needs for belonging and identity.  We explore the idea that misinformation is less a content problem and more a human problem, fueled by the attention economy. Rizoiu also weighs in on the growing debate around restricting social media use, such as proposed bans for under-16s, unpacking the potential benefits and drawbacks. Keep your ears peeled for Part 2 next week Linkedin: Marian-Andrei Rizoiu

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