Episode 309 / Splendid Uchechukwu / GoCardless / Growth Marketer

Shiny New Object - a Marketing Podcast
26/08/2025 22 min
Episode 309 / Splendid Uchechukwu / GoCardless / Growth Marketer

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Episode Synopsis

"If you don't focus on retention, you're filling up a bucket with holes. You celebrate all these acquisition numbers, but your funnel is actually leaking and you don't know it." Splendid Uchehcukwu, Growth Marketer at GoCardless, warns that retention is more important (and more overlooked) in data driven marketing than we may think. On the latest podcast episode, she shares her top tips for retaining new customers, changing focus, and developing a marketing career.

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