Episode 110 / Anirban Basu / Innovation Director / Danone / User Generated Content and Artificial Intelligence

Shiny New Object - a Marketing Podcast
11/02/2021 30 min
Episode 110 / Anirban Basu / Innovation Director / Danone / User Generated Content and Artificial Intelligence

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Episode Synopsis

Anirban Basu is the Innovation Director at Danone, focusing on the cutting edge of marketing developments and how to harness these in specialised nutrition. With an illustrious background in marketing in the food and drinks industry, Anirban believes that the next big thing, his Shiny New Object, will be the combination of UGC and AI – two acronyms that we delved into on the podcast.

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