In this episode, Joss sits down with Mark Funnell, Communications and Campaigns Director at the National Trust. Together, they explore how one of Britain’s most iconic charities is evolving to meet the challenges of a changing world.Mark shares stories from his early connection with nature in Bristol and Cornwall, his career spanning the Environment Agency, Forestry Commission, and National Trust, and how audience-first storytelling is key to inspiring change. From shaping a bold ten-year strategy with input from 70,000 people to responding to the emotional public reaction to the felling of the Sycamore Gap tree, Mark reflects on the role of honesty, humour and humanity in communications today. Shifting The Narrative on Instagram Shifting The Narrative on YouTube

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