Rachel Cook Northway shares with me her personal journey to clean beauty. Her childhood interest in skincare was already influenced by her mother's beauty routine. After an early career in the nonprofit sector, Rachel transitioned into the clean beauty industry and worked with various brands and retailers. And built her expertise and passion.When she was pregnant with her second child, she was diagnosed with breast cancer. This experience propelled her to launch her own business post-remission. Rachel is helping women (and men) to navigate and personalise the clean beauty space.Her beauty philosophy and recommendations are simple but efficient: focus on lips, eyes and underarms as key areas for clean product adoption. She emphasizes efficacy and plant-based alternatives in clean beauty. And has a range of brands that she recommends and curates for individual needs.Rachel also advocates for occasional breaks from deodorant use, especially for breast cancer survivors.Her daily rituals for her personal wellness and recovery are morning prayers, co-sleeping with her youngest child, intermittend fasting and a plant-basesd diet. And she is avid in her workout routine on 6 times per week.For her business she is planning on expanding into her own studio space to receive clients in person. She also feels that it is important to refine the language clean beauty, to emphasize wellness over appearance standards. To learn more about my guest Rachel Cook Northway, please visit her social media pages:Instagram: @thenorthwayeditWebsite: The Northway EditTo learn more about SHIFT HAPPENS, click here To learn more about Claudia's business Curated Conversations and her Salons in New York, Zurich and Berlin, click hereYou can also connect with Claudia on Instagram @shifthappens.podcast and LinkedIn at ClaudiaMahlerNYCThis podcast is created, produced and hosted by Claudia Mahler.Social Media support Magdalena Reckendrees

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