Keaton Wright, Founder of Target Continuum, tells us about changes in the air for healthcare marketers, his framework for where to focus with AI, and why he’s more bullish than ever about what’s coming around the corner for those who are working to connect people with care.  All that, plus the Flava of the Week about taking professional risks. How does author and former guest shark Matt Higgins encourage us to approach risks, and how can his words impact our individual journeys?  SPOTLIGHT: FRIDAYS  Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print.  Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap JOIN THE COMMUNITY  This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! Join today: healthcarerapcommunity.com (#458)See omnystudio.com/listener for privacy information.

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