Journalist Rina Raphael puts the four trillion dollar wellness industry under the microscope with her new book The Gospel of Wellness: Gyms, Gurus, Goop….and the False Promise of Self-Care. From charcoal-infused cheddar cheese to crystal-infused water to multi-week cleanses, Rina explains why we fall for products lacking substantive scientific evidence supporting claims; how and why seductive marketing specifically targets women–and how our longing for human connection has us opening up our wallets like never before.

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