Jennifer Williams didn’t wait for perfect timing. While still in grad school, she took a bold leap, walking into the Small Business Administration for a crash course, securing a startup loan, and launching Saint Louis Closet Co.In this episode of She’s the Brand, Paula sits down with the powerhouse entrepreneur to talk about:The early days of building a brand with no roadmapWhat it really takes to turn a bold idea into a sustainable businessHow custom organization became her calling and her legacyWhy trusting your instincts is one of the best business strategies you can haveIf you’ve ever felt like you need to have it all figured out before starting, this conversation will shift your mindset. Jennifer’s story is proof that clarity comes with action—and that starting scrappy doesn’t mean you can’t scale.🎧 Tune in now to get inspired by a woman who built a business that’s still thriving—over 30 years later.Connect with Jennifer here: https://www.instagram.com/stlouisclosetco?igsh=MTRndDF0NTIwbDQwaA==Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

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