In this episode we’re talking about a topic that I always get questions on: how to create and use a marketing calendar. I refer to it as reverse engineering your marketing calendar. A lot of people get really confused about how to create a marketing calendar, what should be on it? What do I offer? What do I price it at? When do I offer it? How do I make sure I'm reaching my goals? It’s especially important because we’re talking about predicting your income. One of the biggest causes of entrepreneurial anxiety is the income rollercoaster where the cash flow goes up and down. If you're looking to be certain about what you're going to make, you're in the right place, because your marketing calendar is going to dictate that.

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