She’s Selling Books in Someone Else’s Store

05/08/2025 22 min Temporada 1
She’s Selling Books in Someone Else’s Store

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Episode Synopsis

What if you could run a bookstore without actually owning a storefront?In this episode, we chat with Alicia Boemi, the founder of Lakeside Books in Lake Geneva, Wisconsin. It’s a charming indie bookstore that lives inside another store and rolls around town in a tricked-out trailer. Yep, she’s running two bookstores in one… without the overhead of a full brick-and-mortar.We talk about:How Alicia landed a “shop within a shop” and why she  doesn’t even have to staff itWhy she launched her business with a bookmobile first and how it totally paid offThe reality of inventory headaches, damaged books, and sticker bestsellersWhat it’s like hauling a mobile bookstore around town with your husband and a JeepHer tips for book-loving entrepreneurs who want to test the waters without diving all the way inThis episode will leave you inspired and maybe even Googling “cute trailers for sale.” 😆Check out Lakeside Books online at lakesidebookslg.comFollow Lakeside Books on social media:Instagram.com/lakesidebookslgFacebook.com/lakesidebookslgTiktok.com/@lakesidebookslg