On this episode, we’re joined by Jim Baudino, the President of Iconic Tonics - a joint venture with Snoop Dogg - and Partner at Harmony Craft Beverages, an incubator focused on cannabis and hemp beverages.Jim joined Shelf Help to break down one of the most exciting categories in CPG today. From velocity benchmarks and dosing trends to on-premise strategy, retail readiness, and the ever-changing compliance landscape, we dive deep.We also talk about the state of the market, the misperceptions, what’s overhyped, and what’s actually working for scaling brands.—---------------Episode Highlights:🍹 Why Minnesota became the blueprint for national hemp drink growth🏛️ How inconsistent state regs are shaping brand strategy📦 Why high-dose drinks (10mg) are outselling microdose (2–3mg)🎤 What makes a celebrity partnership actually work🧾 What retailers want to see in your pitch (and what they don’t)🍋 Why lemonade and tea are gaining on seltzers📈 The future of infused beer, wine, and functional beverages🤝 Why compliance + ops are your first two hires—---------------Table of Contents:00:00 – Jim’s background & Harmony/Iconic overview03:30 – State of the THC beverage market07:00 – Hemp vs Regulated cannabis channels10:30 – Why high-dose SKUs dominate today’s sales14:00 – Overhyped vs underhyped trends18:00 – Retail distribution & buyer expectations22:00 – Best-performing sales channels right now26:00 – Demo strategy & retail tools30:00 – On-premise + festival performance34:00 – DTC marketing, Meta strategy, & sampling laws38:00 – What flavors & formats are resonating41:00 – Who to hire first & where talent is needed most—---------------Links:Iconic Tonics – https://www.instagram.com/drinkiconictonicsFollow Jim on LinkedIn – https://www.linkedin.com/in/jimbaudino/Follow Adam on LinkedIn – https://www.linkedin.com/in/adam-martin-steinberg For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work that bogs down creative teams - check out KitPrint.

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