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Listen "The Secret to Growing an Ecommerce Business in 2024 with GM Alkaram Nida Siddiqui"
Episode Synopsis
In this episode, Nida Siddiqui, GM of Ecommerce at Alkaram, takes us on a deep dive into the dynamic world of Ecommerce. We explore the journey of becoming a successful General Manager in this space and the impact of digital transformation on the industry. Nida discusses how COVID-19 served as a catalyst for Ecommerce growth and the strategies businesses employed to adapt to rapid changes.
Tune in to learn how to attract more customers, both online and offline, and how Pakistani Ecommerce was positioned to handle this sudden shift. Nida shares practical insights on reducing cancellation rates, adopting new technologies like AI and augmented reality, and implementing innovative tactics like shoppable lookbooks and live shopping. We also touch on the importance of digital marketing as part of the Ecommerce strategy, testing ideas effectively on websites, and how to foster a creative and resilient team. Whether you’re building an Ecommerce department from scratch or fine-tuning your strategies, Nida’s top tips on influencer marketing ROI and brainstorming for Ecommerce brands are invaluable for any business leader looking to thrive in this space.
00:00 Khizra Munir and Nida Siddiqui in their element
01:09 Nida Siddiqui, GM Ecommerce at Alkaram
02:55 The role of General Manager Ecommerce
04:00 Digital transformation for Ecommerce business
07:31 COVID 19: A blessing in disguise for Ecommerce businesses?
10:29 Customer acquisition and Omnichannel in Ecommerce
12:44 Was Pakistani Ecomm industry ready for rapid growth during COVID?
15:25 How to keep the cancelation rate below 10% for COD orders
19:13 New technologies and decision making
21:28 AI-based recommendations in Ecommerce
23:46 Augmented reality in Ecommerce
25:09 Shoppable lookbooks
25:50 Live shopping in Ecommerce
27:19 Gamification in Ecommerce
28:11 Performance marketing and Ecommerce
30:28 How to come up with innovative ways to do the same thing?
33:24 How to test an idea on website?
35:56 How to build the right team?
36:24 Brainstorming ideas for Ecommerce brand
38:55 Upskilling for an executive role
41:01 Top 3 things to setup an Ecommerce department
42:55 How effective ROI is in influencer marketing?
Connect with Nida Siddiqui here: https://www.linkedin.com/in/nida-siddiqui-head-of-ecommerce/
Connect with Khizra Munir here: https://www.linkedin.com/in/khizra-munir/
Stay tuned as we change the face of leadership. Don’t forget to like, share, & follow!
#ecommerce #ecommercetrends #business
Tune in to learn how to attract more customers, both online and offline, and how Pakistani Ecommerce was positioned to handle this sudden shift. Nida shares practical insights on reducing cancellation rates, adopting new technologies like AI and augmented reality, and implementing innovative tactics like shoppable lookbooks and live shopping. We also touch on the importance of digital marketing as part of the Ecommerce strategy, testing ideas effectively on websites, and how to foster a creative and resilient team. Whether you’re building an Ecommerce department from scratch or fine-tuning your strategies, Nida’s top tips on influencer marketing ROI and brainstorming for Ecommerce brands are invaluable for any business leader looking to thrive in this space.
00:00 Khizra Munir and Nida Siddiqui in their element
01:09 Nida Siddiqui, GM Ecommerce at Alkaram
02:55 The role of General Manager Ecommerce
04:00 Digital transformation for Ecommerce business
07:31 COVID 19: A blessing in disguise for Ecommerce businesses?
10:29 Customer acquisition and Omnichannel in Ecommerce
12:44 Was Pakistani Ecomm industry ready for rapid growth during COVID?
15:25 How to keep the cancelation rate below 10% for COD orders
19:13 New technologies and decision making
21:28 AI-based recommendations in Ecommerce
23:46 Augmented reality in Ecommerce
25:09 Shoppable lookbooks
25:50 Live shopping in Ecommerce
27:19 Gamification in Ecommerce
28:11 Performance marketing and Ecommerce
30:28 How to come up with innovative ways to do the same thing?
33:24 How to test an idea on website?
35:56 How to build the right team?
36:24 Brainstorming ideas for Ecommerce brand
38:55 Upskilling for an executive role
41:01 Top 3 things to setup an Ecommerce department
42:55 How effective ROI is in influencer marketing?
Connect with Nida Siddiqui here: https://www.linkedin.com/in/nida-siddiqui-head-of-ecommerce/
Connect with Khizra Munir here: https://www.linkedin.com/in/khizra-munir/
Stay tuned as we change the face of leadership. Don’t forget to like, share, & follow!
#ecommerce #ecommercetrends #business
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