How to Safeguard Your Business and Intellectual Property   Ready for a deep dive into intellectual property on "She Talks Business? Matthew Asbell is joining us this week and he will be talking about the intricacies of trademarks, copyright laws, and patents. Matthew is well-versed in the complexities of intellectual property law, with a background in information technology, entertainment, and medicine.   Understanding Trademarks When you're going through the process, it's not only about acquiring trademarks; it's about crafting a plan to enforce and safeguard your invaluable assets. Remember, trademark registration isn't a one-time task – maintaining the integrity of your trademarks demands ongoing vigilance.   Intellectual Property and Copyright Copyright isn't just a byproduct of creation; it's an automatic right granted to your work. There are advantages to registering copyright, especially when it comes to legal disputes. And don't forget to attach copyright notices to your creative works as a testament to their protected status.   Strategic Trademark Registrations Never underestimate the importance of professional evaluation and counsel in your trademark registration. With a guide, you can navigate the strategic considerations involved in prioritizing trademark registrations based on long-term plans and budget constraints.   Beyond Trademarks Another pivotal aspect of your intellectual property strategy is the use of patents. From software to applications, physical objects, and intricate processes – patenting is a way to safeguard your innovations.   This episode will equip you with the knowledge and understanding necessary to protect your intellectual property and trademarks.     What's In This Episode Overview of trademark registration and enforcement Importance of enforcing a trademark Difference between trademark and copyright Intellectual property considerations and benefits     What To Do Next Visit lisalarter.com/e133 for all resources from this episode.  

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