The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your stuff. You'll hear Krista spill the tea on: - Why those long-winded Instagram story monologues from 2020 are DEAD (RIP attention spans!) - The brutal truth about why nobody's buying "confidence and clarity" anymore, and what they're actually clicking "buy now" for - Why calling yourself a "Sales Sherpa" or other cutesy title is literally killing your business in 2025 - How Krista had to shift from selling the warm fuzzies to delivering concrete templates and time-saving tools - The golden rule of "WIFM" (What's In It For Me) and why it matters more than ever - How to survive and thrive when everyone's freaking out about the economy Krista's also dropping a free workshop on March 21st called "The New School of Sales: 5 Ways to Sell Better and Sell More" where she'll break down exactly what you need to know to sell effectively in 2025's wild marketplace. You don't wanna miss it!  Grab your seat here:  https://www.kristademcher.com/newschoolofsales ---- Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

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