“If you think you should be measuring the success of your business through revenue numbers, think again!”—  Melissa HoustonWould you rather have higher revenue or higher profit? What if I told you that many businesses with high five-figure revenues are more profitable than many businesses with six-, or even seven-figure revenues? The key ingredient to a successful business is not revenue — it’s profit. Revenue and profit are both important, of course, but profit is the key to growth. Profit is what is left of your revenue after you’ve taken care of all of your expenses, and it’s absolutely essential to growing your business and building your wealth. If you own your business, your profit is the money that you get to keep and use as you see fit, whether that means investing in your business or in yourself.In this episode, I share my top tips for strategically maximizing the profit in your business, and you can start putting many of these tips in place right now. Remember, profit should not be taken lightly — THAT’S where the money is!Ready to start optimizing your profits? Just press play!In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌Why growth can actually be risky for many businesses if they aren’t ready for it 3 simple things you can do to start optimizing your profits this quarterHow financial forecasting will help you maximize your profits  Highlights:‌ ‌00:48  Intro02:00  Why profit optimization?03:43  What is profit optimization?05:23  Risks of growth06:39  Control your costs07:21  Increase your revenue & pricing08:36  Combined approach11:08  Forecasting & optimization12:37  Financial plan13:22  Monitor your progress14:30  Conclusion ‌Links:‌ ‌Link to calendar (free 30 min consult call) 🡪 Main website 🡪 https://shemeansprofit.com/Offers 🡪 https://shemeansprofit.com/offers/Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-pageWhat’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9Follow me on:IG @melissahoustoncpa    LinkedIn @melissahoustoncpa  Work with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

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