Listen "Branding To Connect With Clients"
Episode Synopsis
Nikki Takahashi knows what goes into creating a great brand!Nikki is the founder and CEO of Fetching Finn, a multi-6-figure branding and design agency that gets clients noticed in person, online, and in print.(She’s also the only designer I know who has won a Governor General’s medal for her achievements!)If you want to connect with your customers, you need to go beyond the graphics.“A logo and a website is kind of where people start when they’re thinking about branding. But when it comes down to it, branding is so much broader than that,” Nikki explains. “Building a brand with traction, one that gets sales and gets noticed and gets remembered, starts with messaging and not with the design piece. So, that’s been a shift in my business.”In this episode, you’ll discover:The #1 change that Nikki made to her business which wound up being absolutely pivotal A walkthrough of what to expect when you seek out branding servicesWhether you should have a personal brand alongside your business brandAbout Nikki Takahashi: Nikki Takahashi is a digital media designer and brand strategist who has helped over 300 entrepreneurs embrace and amplify what makes them unique. She is the founder and CEO of Fetching Finn Inc., host of the Square Peg Entrepreneur podcast, and a globally recognized keynote speaker on brand design and strategy.01:03 Intro02:04 Meet Nikki Takahashi03:36 What is branding?05:25 Nikki’s clients06:46 Branding walkthrough & basics10:44 Social media11:53 Messaging13:32 Biggest challenges16:10 Rebranding17:25 Personal branding18:43 Top tiphttps://fetchingfinn.comhttps://fetchingfinn.com/foundations https://ca.linkedin.com/in/nikkitakahashi https://open.spotify.com/show/3ID0Jg4ONTfH2wzVlqJZQQ Twitter: @thenikkitak Instagram: @thenikkitakBuilding a Storybrandhttps://www.chapters.indigo.ca/en-ca/books/building-a-storybrand-clarify-your/9781400201839-item.htmlThe Business Society: https://thebusinesssociety.co5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmapWork with me: https://www.melissahoustoncpa.com/work-with-meWant more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.comNeed a Fractional CFO? Check out The Fractional CFO Agency!Work with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa
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